The Art of CRM
CRMsystemshavedeliveredhugevaluetoorganizations.Thisbooksharesprovenandcutting-edgetechniquestoincreasethepowerofCRMevenfurther.InTheArtofCRM,MaxFatouretchishareshisdecadesofexperiencebuildingsuccessfulCRMsystemsthatmakearealdifferencetobusinessperformance.Throughclearprocesses,actionableadvice,andinformativecasestudies,TheArtofCRMteachesyoutodesignsuccessfulCRMsystemsforyourclients.Fatouretchi,founderofAcademy4CRMinstitute,drawsonhisexperienceover20yearsand200CRMimplementationsworldwide.BringingCRMbanguptodate,TheArtofCRMshowshowtoaddAIandmachinelearning,ensurecompliancewithGDPR,andchoosebetweenon-premise,cloud,andhybridhostingsolutions.Ifyou’relookingforanexpertguidetoreal-worldCRMimplementations,thisbookisforyou.